Privacy Policy

NEW ERA RUST – PRIVACY POLICY

Effective date: 25 October 2026. Last updated: 25 October 2026. Operator: Azuryth Digital Ltd

1. Introduction

New Era Rust ("New Era", "Server", "Service") respects the privacy of its players, customers and website visitors and is committed to protecting their personal data.

This Privacy Policy explains the personal data we collect, the purposes and legal bases for processing, who we may share it with, how long we retain it and the rights of data subjects.

Our processing is governed by applicable UK data protection laws, particularly the UK GDPR and the Data Protection Act 2018, and other laws applicable to the data subjects and processing concerned, including the European Union General Data Protection Regulation (EU GDPR) where relevant.

This policy covers the New Era Rust game server, its website, community services and the management of digital entitlements.

2. Identifying the controller

Official company name: Azuryth Digital Ltd Legal form: Private Limited Company Registered office: 128 City Road, London, EC1V 2NX, United Kingdom Company registration number: 16949005 Contact email: hello@azuryth.co.uk Official website: https://www.newera-rust.hu/ Service name: New Era Rust

Azuryth Digital Ltd is responsible for the personal data processing whose purposes and means it determines in operating New Era Rust.

For payments made through Tebex Checkout and related processing determined by Tebex, Tebex acts as an independent controller under its own privacy policy.

Privacy questions, requests and complaints may be sent to hello@azuryth.co.uk.

3. Categories of personal data processed

Depending on how you use the service, we may process the following data.

3.1. Player identification data

• SteamID and other related player identifiers.
• Steam username and public profile information.
• In-game name, previous names and character identifiers.
• Server connection and disconnection times.
• Playtime, activity and related statistics.
• Server settings, language preferences and permissions.

This data is necessary to identify players, provide in-game entitlements and operate the server properly.

3.2. Technical and security data

• IP address.
• Connection times and technical logs.
• Connection failures and server errors.
• Security incidents and attempted abuse.
• Reports generated by fraud-prevention and anti-cheat systems.
• Moderation and disciplinary events associated with the player account.

We process this data to maintain service security, identify faults and prevent cheating and unauthorized activity.

3.3. Purchase and subscription data

For purchases made through Tebex, we may access data necessary for product fulfilment and customer support, including:

• The player identifier associated with the purchase.
• Transaction or order identifier.
• Name of the purchased product or VIP membership.
• Purchase date and time.
• Payment and fulfilment status.
• Subscription start date, expiry and renewal status.
• Information needed concerning refunds and disputed transactions.
• Contact information made available to us by Tebex.

Card details and payment authentication are handled by Tebex and its payment service providers.

New Era Rust does not require players' full card numbers, card security codes or online banking credentials.

3.4. In-game economy and entitlement data

We may also process the following data to operate the server:

• VIP membership type and validity.
• In-game rewards earned and used.
• Coin balance and balance changes.
• Records of unused digital case entitlements or keys, if such a feature operates.
• Acquired skins and cosmetic entitlements.
• In-game storage and reward-claim status.
• Automatic reward-claim preferences selected by the player.
• Logs of granting and using in-game entitlements.

This data is necessary to deliver in-game services, verify entitlements and investigate abuse.

3.5. Communication and customer support

When a player contacts us, we may process:

• Their email address.
• Discord username and identifier.
• The contents of support messages.
• Details of the reported issue.
• Submitted screenshots, evidence and attachments.
• Replies and decisions made while handling the case.

We ask players not to send unnecessary personal data, passwords or card details in support requests.

4. Purposes and legal bases of processing

We process personal data only for specified, lawful purposes.

Operating the server and identifying players

Purpose: managing logins, maintaining player profiles and providing in-game services.

Legal basis: performance of a contract or necessary steps before entering into a contract.

Fulfilling purchased entitlements

Purpose: activating VIP memberships, providing related services and monitoring subscription status.

Legal basis: performing the service provided to the player, or the operator's legitimate interest in properly fulfilling Tebex purchases in game.

Security, anti-cheat and moderation

Purpose: preventing and investigating cheating, unauthorized access, server attacks and rule violations.

Legal basis: the operator's legitimate interest in maintaining a safe and fair service.

Customer support

Purpose: handling questions, complaints, technical problems and entitlement errors.

Legal basis: performance of a contract, legitimate interest or compliance with a legal obligation, depending on the matter.

Legal and accounting obligations

Purpose: complying with applicable laws, handling legal claims and maintaining required records.

Legal basis: compliance with a legal obligation.

Marketing and community communication

Purpose: announcing new services, events and community news.

Legal basis: consent, or another appropriate legal basis only where permitted by law.

Users may unsubscribe at any time from marketing communications based on consent.

5. Sources of personal data

We may obtain data from the following sources in particular:

• Directly from the player.
• Rust server connection and gameplay systems.
• Identifiers and public profile data made available by Steam.
• Information provided by Tebex for purchase fulfilment.
• Requests sent by the player through Discord or customer support.
• Security, logging and moderation systems.

We do not request data that is unnecessary for the specified service purpose.

6. Data sharing and external providers

External providers may process certain personal data to operate the services.

These providers may include, in particular:

Tebex: sale of digital products, management of purchase and subscription data, and payment processes.

Steam / Valve: player identification and gaming platform services.

Discord: community communication and support channels.

Hosting and infrastructure providers: operation of web servers, game servers, databases and backups.

Technical providers: troubleshooting, logging, IT maintenance and security services.

We may also share necessary data with authorities or bodies involved in legal proceedings when required by law.

We do not sell personal data for independent data-trading purposes.

Providers' own privacy notices also apply to processing they carry out independently.

7. International data transfers

New Era Rust is an international service, so certain processing operations may take place outside the United Kingdom or the European Economic Area.

Where personal data is transferred internationally, the operator uses an appropriate legal basis and, where necessary, transfer safeguards under applicable data protection laws.

These safeguards may include applicable adequacy decisions, approved contractual clauses and appropriate transfer mechanisms under UK law.

Data subjects may request information about the safeguards used for a particular transfer at hello@azuryth.co.uk.

8. Data retention

We retain personal data only for as long as necessary to achieve the processing purpose, operate the services or meet legal obligations.

When setting retention periods, we consider the data's type and sensitivity, risks of abuse, the time needed to handle matters and applicable legal requirements.

Player profiles and entitlements: for as long as necessary for active participation, the provision of permanently acquired entitlements and handling possible legal disputes.

VIP and transaction records: for as long as necessary for service delivery, subscription verification and applicable legal or accounting obligations.

Technical and security logs: for as long as necessary to detect and investigate security incidents, unless an ongoing investigation or legal obligation justifies longer retention.

Customer support data: until the case is closed and subsequently for as long as necessary to establish or defend related legal claims.

Marketing data: until consent is withdrawn or for as long as the marketing purpose lawfully continues.

When data is no longer needed, we delete it, appropriately anonymize it or cease storing it, unless the law requires otherwise.

9. Data security

Azuryth Digital Ltd uses technical and organizational measures appropriate to the risks to protect personal data.

These may include:

• Restricting access permissions.
• Reviewing administrator access.
• Secure network communication.
• Regular software and security updates.
• Server-side logging and incident investigation.
• Protecting databases and backups.
• Preventing unauthorized access and abuse.

Only people who need the data to perform their duties may access it.

If a personal data breach occurs, we assess its impact, take the necessary measures and notify affected individuals and the competent supervisory authority where required by law.

10. Cookies and website identifiers

The New Era Rust website and related external platforms may use cookies, local storage technologies or similar identifiers.

Their purposes may include:

• Providing essential website functions.
• Maintaining user sessions.
• Security and abuse prevention.
• Remembering language and display preferences.
• Traffic analysis, if such a service operates.
• Marketing functions, if introduced.

Strictly necessary cookies may be used without consent subject to applicable legal conditions.

Non-essential cookies requiring consent are used only after appropriate prior consent. It must also be possible to withdraw consent.

Tebex's privacy rules also apply to cookies and processing within Tebex Checkout.

11. Players' data protection rights

Subject to applicable data protection laws, data subjects may have the following rights.

Right to information: to request information about the processing of their personal data.

Right of access: to request information and a copy of personal data processed about them.

Right to rectification: to request correction of inaccurate data or completion of incomplete data.

Right to erasure: to request deletion of personal data under the conditions prescribed by law.

Right to restriction of processing: to request limits on the use of their data in specified circumstances.

Right to data portability: to request certain data in a machine-readable format, subject to applicable conditions.

Right to object: to object to processing based on legitimate interests. For direct marketing, this right may be exercised at any time.

Right to withdraw consent: to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

Data subject requests may be sent to hello@azuryth.co.uk.

We respond within the applicable statutory period, generally within one month, which may lawfully be extended in specified cases.

Where necessary, we may request proportionate information to verify the data subject's identity.

The right to erasure is not unlimited. Certain transaction, security and legal records may lawfully need to be retained despite an erasure request.

12. Automated decisions and anti-cheat systems

Automated security and rule-monitoring systems may operate on the server.

They may identify suspicious gameplay, restrict connection attempts or initiate precautionary security measures.

When applying automated checks, we consider data subjects' rights and relevant data protection requirements.

Players who believe an automated measure was based on an incorrect result may request a review through customer support.

Decisions based solely on automated processing that produce legal or similarly significant effects are subject to specific rules under applicable law.

13. Protecting minors' data

Purchases in the Tebex store are subject to Tebex's own age requirements, under which purchasers must be at least 16 years old.

New Era Rust does not knowingly seek to collect unnecessary personal data from children.

If we learn that personal data has been processed unlawfully, we take appropriate action, including deletion where necessary.

Players must also comply with the applicable age and access rules of Rust, Steam and Discord.

14. Third-party services

New Era Rust may connect to services operated by third parties.

These services have their own terms of use and privacy policies.

New Era Rust does not determine all the purposes and means of processing carried out independently by such third parties.

Users are encouraged to read the privacy notices of related services.

15. Privacy complaints

Players who believe we are not handling their personal data appropriately may first submit a complaint to:

hello@azuryth.co.uk

We investigate complaints and respond in accordance with applicable laws.

Data subjects may have the right to contact the competent data protection supervisory authority.

The competent supervisory authority in the United Kingdom is:

Information Commissioner's Office (ICO) Website: https://ico.org.uk/

Data subjects in the European Economic Area may also contact their competent local data protection supervisory authority under applicable laws.

16. Changes to this Privacy Policy

We reserve the right to update this policy due to changes in law, service development, technical changes or changes in our processing practices.

We publish the new version on our official website or store.

Where necessary, we separately inform affected individuals about material changes to processing.

An amendment does not retrospectively make processing lawful if it previously lacked a legal basis.

17. Contact

For privacy questions, complaints or data subject requests:

Azuryth Digital Ltd 128 City Road, London, EC1V 2NX United Kingdom

Email: hello@azuryth.co.uk Website: https://www.newera-rust.hu/

New Era Rust – Our community's trust and the protection of its personal data are priorities for us.